Short term rental vs long term rental: which makes more money

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Short Term Rental vs Long Term Rental: Which Makes More Money


Short Term Rental vs Long Term Rental: Which Makes More Money

Category: Real Estate Investing | Published: 2024

Key Takeaways

  • Short-term rentals typically generate 2-5x higher annual returns compared to long-term rentals in desirable locations
  • Long-term rentals offer more stable, passive income with lower maintenance demands and vacancy rates
  • Short-term rentals face higher operational costs, regulatory restrictions, and require active management
  • Location, market demand, and your available time are critical factors in determining which strategy works best for you
  • Hybrid approaches combining both rental types can maximize overall portfolio returns

Understanding the Difference Between Short and Long Term Rentals

When evaluating rental property investments, understanding the fundamental differences between short-term and long-term rental strategies is essential. A short-term rental typically refers to properties rented for periods of less than 30 days, often through platforms like Airbnb, Vrbo, or Booking.com. A long-term rental, conversely, involves leasing a property to tenants for 12 months or longer under traditional rental agreements.

The choice between these two approaches significantly impacts your income potential, operational complexity, and overall investment success. Each model serves different investor profiles and market conditions, making it crucial to evaluate your specific situation carefully.

Revenue Comparison: The Numbers That Matter

The income potential difference between short-term and long-term rentals is substantial. Here’s what real-world data shows:

Short-Term Rental Revenue

Short-term rentals generally command higher nightly rates. According to 2024 industry data:

  • Average nightly rates range from $100 to $300+ depending on location
  • A 2-bedroom home in a tourist destination might rent for $150/night average
  • Annual gross revenue potential: $54,750 per year at 75% occupancy (150 nights × $365 annual potential)
  • Premium locations can generate $80,000-$150,000 annually

Long-Term Rental Revenue

Long-term rentals offer more modest but stable income:

  • Average monthly rent: $1,200 to $2,000 depending on market
  • Annual gross revenue: $14,400 to $24,000 for a typical single-family home
  • Multi-unit properties generate proportionally higher returns
  • Annual returns typically range from $16,000 to $36,000 for a standard residential property

Income Comparison Table

Metric Short-Term Rental Long-Term Rental
Average Nightly/Monthly Rate $150-$250/night $1,500-$2,000/month
Annual Gross Revenue (75% occupancy) $41,000-$68,000 $18,000-$24,000
Gross Yield on $300,000 Property 13-23% 6-8%
Income Stability Moderate to Low High

Based on this data, short-term rentals can generate 2-4 times more revenue than long-term rentals on the same property. However, higher revenue doesn’t automatically mean higher profits—expenses tell a different story.

Operational Costs and Expenses

This is where the profit margin differences become critical. Short-term rental properties require significantly higher operational expenses:

Short-Term Rental Expenses

  • Cleaning and turnover costs: $75-$150 per guest (major expense for frequent turnover)
  • Utilities: 30-40% higher than long-term rentals due to constant occupancy
  • Maintenance and repairs: 10-15% of revenue (higher wear and tear)
  • Platform fees: 3-15% of booking fees (Airbnb, Vrbo commissions)
  • Property management software: $50-$300/month
  • Marketing and listings: $100-$500/month
  • Linens and supplies: Frequent replacement needed
  • Insurance: 15-25% higher premiums for short-term rental
  • Property tax increases: Some jurisdictions tax short-term rentals higher

Long-Term Rental Expenses

  • Maintenance and repairs: 5-10% of revenue annually
  • Property management: 8-12% of rent or flat $100-$300/month
  • Utilities: Typically tenant-paid
  • Insurance: Standard landlord policies ($600-$1,200/year)
  • Vacancy costs: Budget 5-10% annually for turnover
  • Marketing and screening: $200-$500 per new tenant

Net Profit Comparison

A realistic calculation for a $300,000 property in an average market:

Short-Term Rental:

  • Gross revenue: $55,000 (at 75% occupancy, $150/night average)
  • Operating expenses: $17,000 (31% of revenue)
  • Mortgage, property tax, insurance: $12,000
  • Net profit: $26,000 annually

Long-Term Rental:

  • Gross revenue: $21,600 ($1,800/month)
  • Operating expenses: $2,160 (10% of revenue)
  • Mortgage, property tax, insurance: $12,000
  • Net profit: $7,440 annually

Even accounting for higher costs, short-term rentals show 3-4 times higher net profits in this scenario—but only if you maintain strong occupancy rates.

Vacancy Rates and Income Stability

Occupancy and vacancy rates dramatically impact actual profitability. This is where risk profiles diverge:

Short-Term Rental Occupancy

Industry benchmarks suggest:

  • 50-60%: Below-average market or poor management
  • 65-75%: Typical performance in most markets
  • 80-90%: Excellent, usually in high-demand tourist areas
  • 90%+: Premium locations only

A 10-15% drop in occupancy can eliminate profitability entirely. A property averaging 75% occupancy that drops to 60% loses approximately 20% of revenue—a significant impact.

Long-Term Rental Occupancy

  • 95-98%: Standard expectation for well-maintained, properly-priced properties
  • Tenants stay 12+ months, creating predictable income streams
  • Turnover typically occurs once per 3-5 years
  • Vacancy periods are usually 1-3 weeks between tenants

Long-term rentals provide significantly more predictable income, making financial planning and mortgage payments easier to forecast.

Time Commitment and Management

Your available time directly impacts which strategy makes sense:

Short-Term Rental Time Requirements

  • Daily management: Responding to inquiries, messaging guests
  • Turnover management: Coordinating cleaners, inspections between guests
  • Problem-solving: Guest issues, maintenance emergencies
  • Listing optimization: Updating descriptions, photos, pricing
  • Total time: 10-20 hours/week for active management without hiring help

Many investors hire property management companies to handle these tasks, costing 15-25% of revenue but freeing significant time.

Long-Term Rental Time Requirements

  • Minimal ongoing involvement: 2-5 hours/month
  • Tenant screening and onboarding: 3-5 hours once yearly
  • Annual inspections and maintenance: 2-4 hours/year
  • Handling issues: Typically handled by property manager

Long-term rentals enable true passive income, especially with professional property management.

Regulations and Legal Considerations

Regulatory environment varies dramatically between these models:

Short-Term Rental Regulations

Increasingly restrictive in many markets:

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